LuisaWorld
Fashion
360° fashion experience
LUISA WORLD is a luxury fashion brand unique in its kind. It first appeared in the fashion world in 1975 and has been synonymous with elegance and sophisticated style ever since. It has high-end clothing collections for men and women that define the stylistic trends Athens, Mykonos and Santorini.
Each of her boutiques represents a unique mix of clothing for every hour: from trendy streetwear to luxurious evening wear and haute-couture couture as well as timeless luxury accessories and bags.
eCommerce Custom Development
We focused on optimizing user experience and a comprehensive backend management. To achieve this goal, the process began by conducting a thorough customer audit to better understand customer preferences and behavior. Based on these results, we developed a strategy which, among other things, included custom adaptive filters & premium, mobile first design for eShop navigation.
Interface with ERP
We connected the online store with the company’s ERP to ensure immediate updates of inventory, sales, etc. Our goal is to enable customers to enjoy a seamless shopping experience in real time online and offline.
SEO
We implemented on-page and off-page SEO tactics to ensure the site was visible in search engine results and optimized the content for mobile viewing.
UI/UX Design
We focused on designing an easy-to-use user interface in order to provide a pleasant shopping experience. This was complemented with secure payment gateways and shipping options to ensure transactional security for customers.
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